Wednesday, September 18, 2013

NAR: Obama's on the Right Track

NAR: Obama's on the Right Track

The National Association of REALTORS® praised President Barack Obama's forceful speech on Monday reiterating that the economy remains his primary concern going forward.
Obama took the fifth anniversary of the collapse of Lehman Brothers as an opportunity to remind the country that his administration has taken bold steps to stabilize the economy. Chief among them are measures to help the housing market recover from disaster.
NAR’s 2013 President Gary Thomas, CEO Dale Stinton, and 2013 President-Elect Steve Brown were invited to be at the White House with other members of the NAR Leadership Team as Obama remarked on the housing market’s steady return to normalcy.
"Most Americans who’ve known economic hardship these past several years, they don’t think about the collapse of Lehman Brothers when they think about the recession," Obama said. "Instead, they recall the day they got the gut punch of a pink slip or the day that a bank took away their home." Obama then ticked down a list of actions he has taken to build the economy back up, naming the Home Affordable Modification Program as a top measure that has helped struggling home owners.
After Obama's speech, Thomas said REALTORS®' support was critical in helping the Obama administration's efforts to stabilize the housing market and extend an olive branch to home owners on the brink of losing their homes.
"With NAR’s support, the administration enacted key policies to stabilize the market, recover home values, ensure access to affordable credit, and most importantly, renew faith in the value of homeownership," Thomas said. "REALTORS® supported efforts to help more than 7 million underwater homeowners refinance their homes or modify their mortgages."
But the hard work isn't over, he cautioned.
"To protect future home buyers from unscrupulous lending practices, NAR continues our work with the administration and Congress to develop new lending standards that create opportunities for private capital to re-establish itself as part of a robust and competitive mortgage market," Thomas said.

Thursday, September 12, 2013

What Ranks High with Luxury Homebuyers

What Ranks High with Luxury Homebuyers

Luxury home owners and buyers place a high value on real estate, according to a new survey conducted by Better Homes and Gardens of 500 luxury home buyers.
In fact, the survey finds that 75 percent of luxury home buyers believe home ownership is a sounder investment than the stock market. What’s more, 57 percent of luxury home owners say home ownership is a bigger indicator of success than their job or title.
“The luxury consumer is considered a trendsetter in most industries, and to see the strong connection this consumer has with ‘home’ is very significant as we look at the real estate market as a whole,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The luxury home buyer has high standards and invests the money, the time, and the commitment to making their home fit their needs and reflect who they are. It’s remarkable that they do this so well that nearly all -- 93 percent -- believe their house is the best one on their block.”
The survey revealed some of the following insights into the luxury home buyer and owner:
  • They desire multiple homes: Fifty-three percent say they prefer owning multiple “lifestyle” homes to support their lifestyle activities, such as skiing or attending the theatre. Fifty-eight percent of the luxury home buyers surveyed say they already owned multiple homes to support their lifestyle activities. 
  • They’re willing to sacrifice square footage for luxurious amenities: Sixty-percent of luxury home buyers surveyed said they would rather have as many upgrades as they can afford in their home rather than greater square footage. Ninety-four percent of those surveyed would be willing to give up 1,000 square feet of living space in their next home in order to get the amenities they most desire, such as living in a better neighborhood, living in a house with “character,” more land, access to dining and entertainment, and a shorter commute. 
  • They want a high-tech home. Sixty-six percent expressed a stronger desire for having a “smart” home than a “green” home. Eighty-seven percent said they would not even consider purchasing a home that wasn’t tech-friendly. 
  • They also value their outdoor spaces. Luxury homebuyers also placed a high value on outdoor amenities as must-have essentials in a home. For example, they expressed a big interest in having a garden oasis, outdoor fireplace or firepit, and a separate guest house outside of the main home. 
  • They turn to their real estate agent for guidance and greater insights. The luxury home buyer is looking for their real estate agent to provide them insight into the neighborhood lifestyle (65%), advance new listing notices (64%), advice on housing trends (55%), and support at a personal level throughout the buying process (53%), the survey finds. 
Source: “Luxury Home Owners Believe Home Ownership is a More Sound Investment Than the Stock Market, Survey,” RISMedia (Sept. 10, 2013)